Southamerican Inspired Illustration and Textile Design


Soul del Sur Alicia Aguirre

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Bienvenidos: it's lovely to meet you.

Soul of the South: the short story

My name is Alicia Aguirre and Soul del Sur is the studio where I create illustrations, stationery and textiles that spread love for travel, adventure and nature.

Soul del Sur -meaning Soul of the South- is all about exploring South America’s rich cultural and natural heritage through seriously playful design!

From the Magellanic penguins of the southernmost tip of Patagonia to the sloths and anteaters of the rainforests and llamas and flamingos of the Andean salt-plains, I look at the region’s immense diversity through my own lens to inspire, bring a smile, and introduce a flavor of Latin America in everyday objects.

I warmly invite you to have a look at my work and meet all these quirky and marvelous critters!


A bit more about me

I've got a degree in textile design and have always loved drawing but the original seeds of Soul del Sur were the South American animal doodles I made for my children, who were born in Belgium, to tell stories that kept them connected to my motherland.

After a career of almost 10 years in the production side of the textile industry this simple act sparked joy and love for creating again and I have been drawing and painting ever since.

I was born in Uruguay and after living in a few countries for the last 12 years I have settled in the United Kingdom with my husband and our two children. Here I love wearing wellies and I still drink mate.




I'd love to hear from you!
I am happy to take commissions and I am open to collaborations, please drop me an email at
If you are interested in a bespoke Monogram design I will soon be offering this service through my shop,
For inquiries regarding licensing and wholesale please contact me at